10 Marketing Channels You Need to Try in 2019

Even though Google and Facebook’s share of the digital advertising market is expected to drop this year, data from research firm eMarketer shows that the so-called duopoly will still control roughly 60% of that market—or about $77 billion. Within that other 40%, there are a surprising number of alternatives. Traffic …

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Major marketing cloud vendors enter crowded CDP field

Most marketers are familiar with the complexities of managing siloed data across different platforms, and many have their own internal workarounds for dealing with those challenges. But as our digital teams develop and the volume of data we manage swells with the expansion of our martech stacks, tricky workarounds simply …

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